Define the life you want and refine your business to accomodate it.

It is time to hit the "applause" button.  We deserve it, dontcha think?  Those of us who have survived the last few years and lived to tell about it are due a pat on the back and some raucous applause.

WHOO HOO!  You go, girl!

We have downsized, belt tightened, sold off dead inventory, kept folks employed and tap danced to keep customers happy.  We have paid bills on time and scheduled marketing events and sent out emails.  We have worked harder than ever to keep the doors open.....and they are still open.  It feels good.  In fact, my little business is in a bit of an expansion mode at present.... and THAT feels really good.

You see, not too many years ago the story was much different.  I had huge sales numbers and thought that I was kicking ass.  Ironically, my business was in a crisis mode but I was totally clueless until it was almost too late. Oops.  I didn't realize that the economy was cyclical and that I had simply been riding a wave. [ Errr...you mean the good times don't last forever?   Who da thunk?]    I was more artist/marketing strong than process/accounting strong.  I didn't like the yucky stuff like bookkeeping and there was always a squeakier wheel to grab my attention.   I had a family with three busy teenagers.  My internet business was home based, and in my head that meant that I was a stay at home mom...meeting every need and expectation except for some important ones required by the business.  It only took a few unexpectedly slow months for the world to crash in on me.  Cash flow seemed to disappear overnight.  Gulp.  I had way too much inventory....WAY too much.  The debt appeared to be unsustainable.  Hubby was pissed.  I was freaked.   I couldn't meet my financial obligations for the first time in my life.  I talked to a bankruptcy attorney, but knew that I would not be able to live with that option.  It was a dark time.

Fortunately, I am as tenacious as a bulldog and failure was not an option.  I refused to bankrupt the company --it was a  moral issue for me.  I also determined that my my family would not risk financial security to pay the price for my foolishness.   Some how, some way I needed to pull a miracle out of my ass.  I found a business mentor, learned some humility, and got it together.    I spent the next two years working 12-15 hour days in a state of barely suppressed  panic.    Bad choices necessarily forced other choices and I paid a heavy price for my irresponsibility.    I had to forgo a  paycheck, no money for perks,  not enough time for my family and certainly no time for crafting....every penny was thrown at the debt and every hour was thrown at the business.  It was awful, but it was effective.  Although I am not yet completely debt free,  I am getting close.  The remaining debt amount is insignificant enough to make a banker yawn.  Yup, I have morphed into a halfway respectable business person...my Quickbooks balance actually matches my bank account balance.  It is a beautiful thing!

My two years of  Panicky Debt Hell ended when I realized that I was actually Going To Make It.  I had dodged a bullet---the business was going to survive, the debt was going to get paid.    Now what?  I did what I had to do when I had to do it, but I was no longer willing to work  12-15 hour days.  I wanted more time with my family, with my dogs, in the garden and in the studio.  Once I had defined the life I wanted, it was easy to refine my  business to accommodate that life..  I downsized, dropped some product lines, said good bye to some high maintenance/low margin customers, tightened my belt, watched my inventory like a hawk, and cut back on my work schedule.  If I don't have cash, I don't buy.  It works.  Another benefit?  I learned to work smarter, not harder.



Of course, I continue to refine the business as my life morphs from one stage to the next.   I will soon be presiding over an empty nest. Sigh.  One minute I am a teary, weepy mess as I bid adieu to my daughter's little girl self, and the next I am excited by the new opportunities that await me.  [Menopause, manic depressive, or normal?  You be the judge].

I am putting the finishing touches on  a number of workshop proposals as I seek to increase  national teaching opportunities for 2012.  Additionally, I am getting ready to launch a new line of felting kits, which has me totally jazzed.   I have more ideas than time and  cannot wait to wake up in the morning.   The funny thing is...I am working 12 hour days again, but it doesn't feel like work.  I am happy and invigorated.  I am thankful for the lessons that I learned during those difficult years.  The economic challenges of today seem small by comparison! I will never, EVER, EVER get into debt again. My heart is filled with gratitude and I look forward to each day.

Fortunately, not every retailer has to learn the hard way.  There are many who have good instincts and get it right the first time.  Carol Garfield, of Dancing Beads in Medford, Oregon  is just such a Retail Rock Star.  You first met her a few posts back.

Carol owned a retail bead shop from 1995 to 2006.   The shop was her day job and it needed to support itself and her, so for 13 years she made certain that she was the "go to" place for beady inspiration.  However, as her 50th birthday approached, she decided that she was ready for a change.  [Menopause, manic depressive, or normal?  You be the judge].

Carol was able to close the doors debt free because she had always "paid as she played."   [insert sound of wild applause here].    She packed up her gorgeous inventory and went home, where she started a home based web design business.  Fast forward to June 2010.  Carol was not enjoying the isolation of her home office and decided to rent some space.  While looking for an office, she found the perfect retail space:

As I stood in the middle of the room I was astounded by the light coming into the space.  There were two rooms, and the smaller one was a sunroom!  Hardwood floors, a fireplace, and walls painted a great color further charmed me.  As I stood in the middle of the room soaking it all in a gentle voice declared with much authority, "You just found your bead store."  I didn't even know I was looking.

Carol's return to crafty retail after a two year hiatus came with some surprises....the out of control price of silver, for example.  However, most surprising was the dramatic way that marketing had changed.  

I think I closed the old shop at just the right time, and I know I've re-opened it at just the right time.

I've been amazed at how much the world changed in the two years I was gone.  Of course, the price of metals is beyond ridiculous, but as a red head, I prefer copper anyway, and have gotten my customers excited about it.  Shipping?!  Sheesh, twice as much, and twice as slow.  The online competition is daunting, and before long I will have an online catalog.  I do have a website, a blog, and a Facebook page for the shop, all of which I maintain myself, so the catalog is slow going.

What I've been the most amazed by has been the change in marketing.  I've always been a good story teller, and I've blogged since 2005.  Social networking wears me out, but I do it.  I tend to be more social face-to-face, than online.

I'm celebrating National Craft Month (along with everyone else in our industry) and have sent out an email newsletter to the nearly 600 bead lovers on my email list.  I've started a monthly 'Make and Take' and aa result... I've made bag stuffers outlining all the fun that will be happening this month.  I'll be making bag stuffers every month as I have all my promotions, events, and sales scheduled for the year.  There is dead inventory in the closet that will soon go away as grab bags, challenges, or a donation to a homeless teen center.  I talk about The 3/50 Project to anyone who will listen.  I'm blogging, and posting my status on Facebook as often as possible.  Yesterday, the shop reached 100 'likes' on FB and lucky number 100 has a $10.00 gift certificate waiting to be collected.  I'm filming things around the shop I think might interest my customers.  I email a newsletter every other week, and I make certain I tell everyone thank you.  They're the reason I'm working so hard. weekly Beading Circle.  Seven people volunteered to help me teach classes this session, and we've scheduled 24 different projects, and techniques as

Community.  I had no idea what a hole I'd left by closing in 2008 until re-opening in 2010.  My old customers have been coming back in droves.  They missed the shop, the vibe, and excitement.  They love the new space.  The economy may still be rough, but people will always want to be surrounded by beauty, and are willing to spend a little to fulfill their need to create.  We're in the best business there is, we get to fulfill those needs, and our own at the same time!!

Wow....I couldn't have said it better myself.  Carol's brand new business is supporting her and she has recently expanded.  Her tips for success:

Make a Daily TO DO List and DO IT.  Carol always starts her day with a clear vision of what it will hold for her, whether it is a three hour marketing session or benign store housekeeping issues.   She does what she has to do before she even thinks about doing what she wants to do.  No quick peeks at Facebook, no playing with the inventory, no NUTHIN'....until the list is finished.  

Put your hopes and dreams out to the universe.    "I would like to make X dollars today."  Carol says that more often than not, she finds that she gets what she needs.  Don't laugh.  The universe currently knows that I am looking for a used leather couch for my studio.  It will come.  

Stay Fresh:  Constantly explore new techniques.  Carol loves to teach and says that as she learns and changes, so do her customers.

Be "Other Oriented."  Ask yourself what you can due to improve the shopping experience of every individual who walks in your door.  This one seems so obvious, but ask yourself....When was the last time someone treated you like that?  It is so rare that when it happens, loyal fans are born.  Carol spoke the truth when she told me that her customers are hungry for what they cannot find from on-line retailers...Human Connection.  

Say it, Girfriend!  Unh hunh, Unh hunh.

IN OTHER NEWS: 

Those of you who have been with me a while know that I went through hell and back when I lost my dog to cancer late last year.    I did what I swore I wouldn't and  adopted little Cooper, in part because he had a certain Rosie-ish  shape to his face and in part because he needed a family.   

  Oh.  My.  God.

He is a terror.  An honest to goodness Demon Dog.  He pees with gleeful abandon the second he comes inside....after peeing quite happily and productively outside.   He hangs by the cat litter box looking for tasty treats.  He has slaughtered several of my chickens and even managed to kill the meanest rooster that I have ever owned.  This rooster was huge and had two inch spurs---I cannot even imagine how it happened.   The Roo was an ornery cuss  and would regularly attack  me when I stepped too close.   I guess Cooper actually performed a bit of a favor there, but I have to protect my hens!   

I  Googled "how to stop a dog from killing chickens" and learned ---from resource after resource---that it was fairly easy to do.  It merely involves tying the dead chicken's lifeless body to the dog's collar and letting it rot there for a week.  It is widely suggested that the dog be separated from the family during this process as the flies can be overwhelming.  Wow.  That kind of training is sure not going to happen in my lifetime.  Sigh.  Yesterday I found him in my bed, happily gnawing on the leathery foot of a long dead turtle carcass.  Today he cremated a baby finch hopping about the driveway.  Louder Sigh.    

My dog-loving daughter confessed that she wouldn't be upset if Cooper found another home.  My dog-loving husband thinks Cooper is a nightmare.  Of course, I am into "high maintenance and difficult," so I already adore him.  He looks quite the imp with that little patch over his eye and a dead turtle hanging out of his mouth.  What to do?

I guess it is time for me to pull another miracle out of my ass.  After all, he does remind me of Rosie.  She used to exult in Rooster Chasing, too.  So....Game On.  I am going out whisper the Dog Whisperer.  I am going to win this battle.  I hope.  Oops...gotta go...Cooper is heading toward the cat litter box again!

Pray for me....

Crafty Retailers Create! Participate in our Felted Jewelry Craft Challenge!

It has been far too long since we have crafted together!  I am game for a new craft challenge and I hope that you want to play along. There are16 kits similar to the one pictured below.  The colors will vary, but each kit will be beautiful and will contain:

Hand dyed superfine merino wool,
Swarovski Crystal Suede Yarn, 27 mm Rivoli Stone, 20mm Square Frame Stones, Assorted Hot Fix Crystals, Assorted Sew On Crystals, Bits and pieces of chain, High Quality Craft Sequins and Brass Bracelet Blank

You must use at least one of every item in the kit and you must make a cuff bracelet.  The rest is up to you.  No felting experience?  Don't be a 'fraidy cat!  It is fun and easy and you can see my felted cuff tutorials here and here.  I will upload a tutorial on embedding crystal into felt within the next few days for those who prefer that sort of demonstration.    Shoot me an email if you want to participate.

Next week's post will have pictures from the last Crafty Retailer Challenge.  There are some special stories and incredible pieces---don't miss the opportunity to vote on your favorite! 

IN OTHER NEWS:

FACEBOOK UPDATE
Thank you to all of you who "liked" the Aussie Fibers Facebook page last week.  The winner of our random "We Appreciate Your Support" drawing was Linda Disosway-Jones of Texas.   It is not too late to get some goodies!  Head on over to our page and LIKE IT to qualify for this week's drawing.  Check in often as we will be using the page to announce spur of the moment sales and discounts.


 Rest in Peace, Rosie (December 2006- December 2010)

The last week of 2010 damn near did me in---my little Rosie dog finally lost her wag.  She died on December 24 and it has been a real bitch.   I know that it will get better.  It always has in the past, but I am not sure it will be as easy this time.

Rosie was my best pal...making me laugh every day with her silly, goofball antics.  She was a funny looking thing---beautiful face, too stout body, and long skinny legs.  Her parts never really seemed to go together but that was part of her charm.  She had an expressive face and paws that she used just like hands.  I loved her like crazy ---even immortalizing her on canvas.  My family teased me about my Rosie obsession so I painted the "Rosa Lisa" to play along.   There will never be another one like her and I do not say it lightly.  I have had animals  my entire adult life and have loved every single one of them----even the wretched cat who insisted upon peeing on my stove top---not the flat top stove where one would simply swear at the cat and wipe it up.  No, I am talking about the old fashioned stove with the coils. The kind where you would be blissfully unaware of the danger that lurked beneath.   That is, until you endeavored to scramble eggs for hungry children and were assaulted by the smell of burning cat pee.  You haven't lived until you have smelled sizzling cat pee.  Yet, I even managed to love that cat.

But back to Rosie......  I know that it will get easier. I know that the sun will shine again.  I just don't know if I will ever find a dog who will own my heart in the same way and that sucks.  

I am the sort of person who needs laughter in my life, so even in the midst of my sadness, I am determined to get my giggles.  I just need to do it in a way that doesn't force a "Rosie was way better" comparison.  There is no new puppy on the horizon.  Rather, I just put a deposit on two Nubian dairy goats. I don't have a barn or suitable shed on the property yet, but the goats won't be born for a few more months, so it is all good.   Who knows, maybe there will be another pet portrait in my future! 

I am going to pick myself up, dust myself off, and throw my energies into this next adventure.  I am sure that it will be tons of fun and provide the requisite laughter for me.  I think that Rosie would approve.

Retail success is all about the branding!

I am back from my hiatus and delighted to be here.  A comforting diet of Merlot and cookies---as well as the support of a good pal----kept me going as I adapted to new demands on my time.    Happily, humans are resilient  and with practice, I have learned to keep all of the balls in the air ...for the time being...well, most of the time, anyway.  Truth be told, things are blissfully under control for the moment....and I am tickled to be back in blog land.

My Fiber/Crystal business has become a  part-time endeavor as I focus more intensely on helping my husband get his new company, an office furniture business, off the ground. [ NOTE:  I said "Part Time."   We still love to sell fiber and crystal.   You can see our current special here.]

No doubt about it, the challenges of  this new business are a bit daunting.  The store is housed in a somewhat forlorn warehouse on a great street.   The carpet is a disaster.  The interior signage is non-existent.  The website is an embarrassment.  The office cubicles utilized by the staff--and visible to the public--are old, mismatched and in disrepair.  Did I mention that it is an office furniture business? 

The business hemorrhaged cash for many months, making Husband reluctant to spend money on marketing.  Since I am all about marketing, his reticence caused me a degree of anxiety.  Of course, as often happens, the delay proved to be a good thing.    We did not have a feel for our niche in the market until recently, so an early move toward branding would have been premature.  We needed the last few months to learn who we are as a business and to identify what we want to grow into over the next few years.

Part of the education came as a result of  research investigating the websites of Office Furniture businesses all over the country.  It was a real eye opener.  I learned of trade associations that I had never heard of, found new vendors, saw what product others were dumping, etc.  It was good exercise and I encourage every small business owner to do the same thing.  You might uncover an idea for a class, store promotion, or free pattern that would never have occurred to you.

One take away:  most office furniture web sites look exactly the same...each one indistinguishable from the next.   BORING!  Worse, most folks consider an office furniture purchase to be a chore, as well as an unwelcome expense.  Customers are not coming to our store for warm fuzzies, they are coming because it cannot be put off any longer.  Further, most of our competitors sell similar items at an identical price point and competition in this tepid economy is fierce.   Our target customer is looking for a bargain.  Sound familiar?

My current challenge is to develop a brand that is memorable even thought the  product is not.   After all, one more showroom with a sea of  wooden desks and one more website with pictures of even more wooden desks will simply get lost in a sea of mediocrity!  Ho Hum.   Accordingly, we are endeavoring to build a brand  that is a  informal and a bit charming, so that visitors remember the experience... 
          ...using virtually no cash!

In the immortal words of my former business partner......

I guess it is time to pull another miracle out of my ass.

No sweat...I am up for that! 

First, a quick fix to the interior:

I am building life size cut outs of "Mad Men" stylized "characters" to populate the sales floor.  Unexpected and fun.   Our signage will incorporate an old fashioned "typewriter" font to reinforce the vintage message.  We have created interesting vignettes -- previously non-existent--using typewriters and office supplies from the 1950's and 1960's to add interest to  the stuffy executive desks.  We are using vintage toys to inject playful pops of color to make the store even more engaging.  Remember the good old days?  The days when life was simple and people were honest and true?  Yup, that's us.  We even have plates of fresh cookies scattered about the place.

Second, a new website is under development.  It will reinforce the brand and will be tied to my new small business marketing blog (in the works) so that prospective customers will have a reason to come to the site, even if they aren't in the market for office furniture.  After all, we want our business to be "top of mind"  if and when the need for furniture does arise.  The same sort of marketing would work for you!  Consider offering free patterns on your site--and change them often--to keep your customers connected.

Third, beginning January 2011 we will be hosting monthly networking parties that will feature different speakers well versed in a subject important to small business owners.  January's speaker is a Collection Attorney, February's features a Commercial Landlord offering advice on how to renegotiate your lease, March is all about Web Site Optimization and so on.  We will serve wine and light appetizers and hope to build a sense of community.  Hmm...maybe folks will come in for warm fuzzies after all!
 
In short, we have been working hard and working focused and it seems to be paying off.  Last month was a profitable one, albeit a "so tiny you could hardly see it" kind of profit, but we were exhilarated. 

High five!

 
In the studio:

The last few months have been equally productive, from a crafty perspective.

I have been doing a whole lot of crochet and am also in midst of some fiber projects.  For those interested in a very simple introduction to felting, consider the simple felted headband with Swarovski embellishment pictured at left.  It is quick and easy....the perfect holiday Make and Take for bead or fiber stores.

 Check out the video tutorial:

I also finished a bright crochet pillow inspired by Lucy of Attic 24.  The ripple blanket  seen with it is based on one of her tutorials, as well.   Any fiber retailer who is unfamiliar with Lucy's colorful work is missing a wonderful opportunity to get customers thinking beyond the scarf.  She is a gem and has great free tutorials.

I even completed one of the UFOs that had been dogging me for months--yet another rooster pillow.  I love the way the velvet got all brainy looking after the wet felting. 

In other news:

Rosie the Three Legged Dog continues to chase squirrels and chickens, Cancer be damned.

As her adorable Veterinarian  --an Antonio Banderas look- alike--says in his equally adorable Spanish accent:

"The cancer, it will catch her, but it hasn't catched her yet, thanks God."

Thanks, God, indeed.

Hard times are Coming....are you the Ant or the Grasshopper?

This is going to be a more personal post....you know, the "pull up a chair, pour a glass of wine, and share a moment" kind of post that would embarrass friends and family if they were to read it....but a gal has to do what a gal has to do and recent events have me in need of a brain spew.

OK....here goes........

I live in Florida. The economy is bad here.  My family feels it.  Most people I know are feeling it.   Of course, your little pocket of the world might not be feeling it as acutely.   Better yet...perhaps you have been preparing for it.  That is, you might be the Ant to my Grasshopper.   Remember that?  One of Aesop's fables.  I like the cartoon version from 1934.  The grasshopper was playing and frolicking throughout the spring and summer while the ants dutifully prepared for the coming winter.  It has been my tendency to play the Grasshopper in that scenario.   I was never a saver.  I was always a consumer.  A rabid, frenzied, "gotta have it" kind of consumer.  Shopping is something that I did for sport.  I hardly even know that person any more and thank God for it.   I have scaled back.  Doing more with what I have on hand.  Enjoying the process of creating more than the process of consuming.  Several years ago I had a pivot point in my life.  I had  too much debt with too little income--in business and at home.   I had some serious decisions to make and I made them.   It was not pretty.  It was not fun.  Yet...after a lifetime of overspending, I finally "got it."  I had to stick to an austerity budget to make headway with the debt and although it hasn't been easy, it has been joyful.   It is good to feel in control of your life.   If you are not a shopper, substitute your own personal secret vice and imagine the delight in kicking it.

 The deal is....I honestly (and PAINFULLY) looked in the mirror to examine what I had done to bring me to the bed I was so uncomfortable laying in.  I did not blame my partner, my husband, my customers, or my accountant.  I don't control them, I only control me.  I was brave enough to own my personal dysfunction,  figure out what I had done to contribute to the mess and  make it better.  Cool, huh?  It isn't perfect....I still have some debt and income is down, but it is better. I am in control.  I have power.  ROAR!

 The glory of "getting it"  three years ago is that I have had some practice to prepare me for what is coming our way.  Hard times are knocking at the door, folks.

We had dinner with some friends recently.   They are good people and we have known them and loved them for years..  They are like me...Flawed, happy, solid people fighting the good fight and trying to keep it all together.  Like many Americans, they lived right to the edge of their means.  The husband is an incredibly hard worker.  They have a small family business that has afforded them a luxury lake front home and nice vehicles.  Unfortunately, their house is in foreclosure.  The husband is depressed, the wife is trying to keep him glued together.  She finds herself spending money they do not have because shopping is what she does to calm her nerves.  She isn't spending much money at all...a nail polish here, a $10 shirt there.  No, it is not much, compared to what she was spending when times were flush, but it is more than they can afford.  The business income has slowed to a trickle.  The are in the dental industry and sell what for many is now a luxury, not a necessity.  Tactics that worked before to bring in new business are not working now.  They are eating a lot of cereal for dinner because that is what they can afford.  The husband is feeling hopeless.   Hard times are coming.
 
I see it in my neighborhood.  Lots of  "for sale" signs are now dotting the lawns in my  community.  My favorite restaurant is always half empty and the owner's fear is showing.   There are more empty stores in the strip center down the street.  Times are tough.   I get it---I am living it, too.

My husband is in a state of flux....in 2009 he sold his interest in his business.  He has 7 months remaining on his Non-Compete Agreement.  He has to stay out of the only industry that he knows until November.  We have lived through this sort of thing several times in our marriage.  Nonetheless, it is always a bit scary and unsettling.     We watch the bank balance go down, while we figure out WHAT COMES NEXT.  We have never done it while facing such a grim economy and don't want to sit around and wait.  So....after much deliberation we bought a business in an unfamiliar industry because we are determined to BE THE ANT.

This week-end my husband and I went through our budget. [BE THE ANT]  There is nothing quite like trying to slash 20% from the budget to get the love flowing in a marriage.  [Was it good for you, dear?]  It is exactly the sort of thing that we avoid talking about because it is so unpleasant and presses so many buttons.  [BE THE ANT]  We got through it without an argument because we are on the same page.  [BE THE ANT]  It is not about power struggles....it is about survival.  [BE THE ANT].

The cuts we made three years ago were luxury cuts. An Excessive Clothing Allowance became a Reasonable Clothing Allowance.    A Ridiculous Entertainment Budget became more appropriate for our reality.  The cuts this time are going to cause some real bleeding ---both inside and outside of our home.  We still have the money for our NEEDS, but our WANTS have been hit hard.  Rosie the Wonder Dog has had medical bills that have left me weak in the knees.  I pray that she is on the mend because there is a limit to our ability to pay the extraordinary bills required for high falutin' medical care.  The cuts we are making are deep.  I have a housekeeper I adore.  She and her husband have worked for me for years and I care about them. My kids are grown and I can certainly deal with the house myself.  Yet, I have been loathe to end the service.   They have a daughter with serious medical issues.  I worry about the economic impact on the family because I know that they have lost a number of other accounts recently.  This is what puts food on their table...yet, I can no longer afford the luxury.  It makes me sick to my stomach.....but I gotta BE THE ANT.

  We cannot control the economic tsunami heading our way...it is coming whether we want it or not.  We are going to live though it either way so I am going to do everything in my power to keep my family safe, happy, and secure.  We can come through it new and improved or we can come through it broken.   How about you?  Are you doing what it takes --in business and in your personal life--to BE THE ANT?

Debbie Huntoon of Alada Beads is one Crafty Retail Superstar who is all about BEING THE ANT.  This woman never stops and she has the success to prove it.  Her bead store is in Michigan.  The economy there is even worse than the economy in my home state.  Yet, Debbie's store is thriving.  She is totally self supporting and cannot afford a failure, so she makes sure that she doesn't have one.  Is it easy?  Hell, no!  Is it rewarding?  Absolutely.

Debbie told me that she is the Queen of the Gimic and cannot imagine how she would get the rent paid if she was not so focused on promotional events.  She has events going on ALL OF THE TIME.  The photo at left came from PET-A-PALOOZA where customers were invited to bring their four legged pals into the shop for a photo session.  the photos were "shrunk to size" and used to create one of a kind charm bracelets for the doting owners.

 Next week she is offering Mom-a-Palooza in honor of the Crafty Moms that support her business.  There will be a number of Make and Take tables set up with special projects so that kids can make a present for Mom while she makes something  a bit more sophisticated for herself.  The photographer will be back in business so that photo charm bracelets and pins can be created for Grandma!

 Last week Debbie  hosted her 11th Carnival Event.  It is always an impressive event...Debbie works with her teachers to create some stunning make and take projects.  There are 10 different stations, each manned by a different teacher dedicated to assisting with a particular project.  The one day event resulted in $9,000.00 in sales.  Not bad for a Saturday in Michigan in a bad economy.  Debbie has a knack for entertainment.  She is willing to co-opt a good idea if she hears one and tweak it so that it becomes hers.  She took our idea for a "Sparkle and Spirits" night and it has become an important part of her crafty community.  The concept is simple:  invite customers for a free night of beady comraderie.  They all receive a nice gift to go along with the alcohol and munchies.    When I say a "nice gift" I mean it....Debbie recently spend $300 with me for the gifts for one week.  However, this is not to say that she does not have an evil capitalist plan working in the back of her little blond head.  Miss Debbie always has two samples made to highlight the gift item:  one relatively simple and inexpensive, the other more elaborate with a higher price point.  Guess what?  She sells lots of beads as a result of that little free gift.  She regularly has 25 people show up for the party every month.   She is building community and having fun.  Oh...and she is making money.  Yup, Debbie is truly a Crafty Superstar.

So, get busy....there is work to be done!


IN OTHER NEWS:

NEW FIBER CHALLENGE!

Finally, a fiber challenge for all of you "jewelry challenged" readers!  We have enough product to send out 12 kits as pictured below--for FREE--for the first 12 volunteers!  Kit includes a huge Swarovski hot fix transfer (apply to fiber with an iron), some Swarovski yarn, and assorted crystal and seed bead embellishment.  Show us what you can do!
Think outside the box!  A purse?  A jean jacket?  A journal cover?
                            Whatchagonnado?

It is time for our April Craft Challenge: Keep Creative to Keep Sane!

It is time for our next craft challenge!  It is easy for Crafty Retailers to fall into a creative rut.  Don't let the nuts and bolts of running the store impede your ability to play.  Give yourself the gift of some "outside of the box" creative time! 
april 2010 craft challenge:
we are including a nice little selection of product in this challenge, but the Swarovski hot fix crystal rock is the star of the show!

we are looking for 12 volunteers to participate in the April Craft Challenge. participants will receive the set pictured below:

We give it all to 12 lucky volunteers..for free!

show us what you can do with some spectacular sparkle! 
iron it, bead it, sew it, glue it, alter it....just show us what you got!
deadline for pictures of finished project:  May 1, 2010

Email me if you want to play!

Other news:

OK....I have to vent.  It has been a hell of a week.  Forget the Health Care debate.  Forget the economy.  All very important, but I am focused on a more serious issue.  The stuff that impacts me on a personal level.  No, not my weight gain, bad hair, or kid drama.  I am talking about my dog.  My Rosie.  She is the best dog in the world....except for your dog, of course.  She is a mixed breed three year old shelter rescue who has many talents.  She jet skis...seriously!  We live on a lake and heaven help the errant soul who tries to get on the lake without her.  She is very agile.  My son is teaching her to ride a wake board.  She is friendly and outgoing.  In fact, if you were to visit me you would be gifted with a leaf or a stick picked especially for you, accompanied by a full body wag.  Her friendliness extends beyond the boundaries of my property.  It seems that Rosie has been visiting two different neighbors every morning when I thought she was sleeping.

I have learned that as I am busy getting my daughter off to school, Rosie has an agenda of her own.  It appears that she has been adopted by two different neighbors.   She has a very rigid routine.  Every week day she wades into the lake to get around the fence surrounding our property.  Once free, she barks at the kitchen door of neighbor #1, who LETS HER IN!  Mind you, this happens at 6:45 A.M.  Despite the hour, this kind neighbor opens the door and welcomes Rosie into the house where she enjoys a light repast of tea and biscotti before moving on to neighbors #2.  These folks are retired with no pets.  The husband has  a reputation for being a bit of a curmudgeon.   Nonetheless, he lets Rosie into their kitchen where he reads the morning paper with Rosie at his feet.  He sneaks her toast while drinking his coffee.  She meanders home shortly thereafter and I am none the wiser.  I only learned of her travels because (1) she gained quite a bit of weight in the last year (biscotti and toast are heavy on carbs!) and when I took her for walks I would run into the wife of neighbor #2 and Rosie acted like they were old friends....'cause they were.  Silly, funny little dog.

Rosie was diagnosed with an aggressive cancer 12 days ago.  Rosie is my buddy, my pal, my friend .... and I have been bereft.  Tests revealed that the disease was confined to her leg, so amputation was an option.  I did a lot of research and learned that most dogs function well with three legs.  I read that God gives dogs three legs and a spare.  So...after giving it much thought and prayer, we amputated her back left leg.   Well, not personally.  I didn't do it....too squeamish, for sure.  A well paid vet surgeon did it.

Cutting off a leg hasn't been a picnic for Rosie.  The scar is gruesome.  Really, really gruesome.  I am not sure what exactly I was expecting....a neat little stump covered with clean white gauze, I think.  Not the reality.  To make matters worse, she is clearly in pain.  She went without eating....anything.....for over a week.  To add to the fun, I have a one year old French Mastiff.  A really big, really playful 100 pound dog.  Rosie hasn't felt much like playing.  My neighbor called to inquire as to her whereabouts...the biscotti was getting stale.  I have been second guessing my decision....maybe this wasn't meant to be.

....but I am hopeful.  Today she chased a jogger who had the audacity to walk by our home.  She needed to stop and take a rest on the way back up the driveway, but she did it.  She ate a meatball this afternoon and I walked in on my daughter sneaking her some ice cream.   She jumped off of the couch when I wasn't looking and held her own with the French Mastiff.  Whew.  Maybe it is going to be OK after all.