9 months ago
Wednesday, December 15, 2010
Last Minute Holiday Make and Take Projects can get customers in the door!
For example, The Purl Bee's Betz White has a tutorial on these "Oldie but Goodie" Slippers....so awful that they are fabulous! Seriously...I am strangely compelled to whip up a pair. Crochet doesn't get much easier than granny squares and if they are not nice to me, every member of my family will find a set under the tree! Yup...punitive gift giving.
Speaking of which, how about a contest asking your customers to describe the worst gift they ever received? Offer a shop gift certificate to the winner to make up for the horror.
here and for those who prefer a video demo...you can find that here.
Holiday ornaments are always a gratifying project. I am currently working on some crochet stars courtesy of a free Ravelry download designed by Daniela Herbertz. CraftyPod's Diane Gilleland has a simple tutorial which makes terrific use of fabric scraps to make Japanese inspired "Upholstered" ornaments like the nifty tree pictured at left. Diane's blog is always a wonderful resource for crafty How To's and I visit her cyber home weekly!
BlueMoss and reminded me that I have a number of enamel flower pins gathering dust in the back of a drawer. I am already daydreaming about a project for my daughter.
All Things Tinsel. My mind is abuzz with the possibilities and I am glad to have saved all of those broken pieces that were too pretty to throw away!
Get the word out FAST with a quick e-mail blast or Facebook update. Crafty Retail Superstar Debbie Huntoon, of Alada Beads in Michigan, uses her store Facebook page as well as just about any Crafty Retailer I have seen. Her customers have learned to check it every few days if they don't want to miss out on a great deal. Deb uses the page to randomly --but frequently-- to announce "today only" specials. Great marketing...after all, everyone likes a surprise! Facebook is a great vehicle to reinforce your brand and reach out to your customers without a direct email. Deb also puts out a great newsletter---check out the online version.
[True Confessions: I have been slow to jump on the business Facebook bandwagon. NO MORE EXCUSES. Improving my Facebook presence is on my Business Resolutions List for 2011---how 'bout you? Help me! Anyone who goes to my page and LIKES IT this week will be entered to win a Truly Fabulous Gift Package. Winner to be announced next week.