It is about money.....
......and the value of your time.
I have been talking to many Crafty Retailers lately as part of my research on Crafty Retail Superstars. Folks have been incredibly candid, sharing the good, the bad, and the ugly. A real pattern has emerged....it might well be the biggest UGLY of all.....
...MANY CRAFTY RETAILERS ARE WORKING FOR FREE!!!!
There. I said it. Out loud. In bold space type. ITALICIZED!
It is true. These hard core retailers draw no salary or hourly wage. Yikes....
Unfortunately, the majority of Crafty Retail Slaves are not sacrificing to meet a lofty business objective. Nope, most of those who are "income challenged" are abstaining because the business is not profitable enough to sustain any sort of salary. AT ALL. Worse yet, there is no concrete plan to change the status quo. YUCK.
So...I have to know...
Why are you doing it?
I have heard more than a few say that they do it because they have personally guaranteed their leases. OK...but then shouldn't you make the changes necessary to get profitable? Many of these retailers are the same shopkeepers who know they should send out newsletters, but do not. They know they should do more marketing, but don't. Geez..... Do you love retail so much that you are happy and fulfilled to do it for free?
sock bucket? Moreover, I too have been a Crafty Retail Slave. But I didn't like it and I didn't want it to go on forever.
....So...just between us.....why are you doing it, really? Share your thoughts, wisdom, perspective....there is a big sisterhood out there! You can post comments anonymously---we would all love to hear from you!
In Other News
Calling all ETSY JEWELRY DESIGNERS, and by popular demand, ALL CRAFTY RETAILERS!
The "Crafty Retailers Create" Challenge series has proven so successful that we are launching a new Challenge geared to Etsy Jewelry Designers as well as Crafty Retailers. We have 24 kits identical to the one pictured above. The kit has a retail value of over $100 and is free to the lucky participants who will be chosen in a random drawing on April 15. Send an email with your Etsy or Retail Store identified and we will enter your name in the drawing. Check out contest details.
Short on cash? Inventory looking peaked?
We just uploaded some yummy new sale items----BUY WIDE AND BUY SHALLOW!