tag:blogger.com,1999:blog-6802349858004048129.post4290026775626524096..comments2021-10-03T18:04:32.247-04:00Comments on The Crafty Retailer: Welcome to The Crafty Retailer!Anonymoushttp://www.blogger.com/profile/01333059163731746098noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6802349858004048129.post-83862007055921204192009-04-29T20:25:00.000-04:002009-04-29T20:25:00.000-04:00Hello,
I met you down at the Tucson show, and got...Hello,<br /><br />I met you down at the Tucson show, and got on your newsletter list. I just wanted to let you know how much I've enjoyed the "Best Practices" corner and that I'm really excited about your new blog!<br /><br />I worked at a bead store for a few years, and one thing that we did was an ongoing promotion that was just a simple "Frequent Beader" program. We kept a rolodex (people that are wired up to computers could keep the info there) of customers info and every time they spent $15 we put a mark on their card. When they filled the card they received a $25 gift certificate to the store. I think it was more effective than giving locals an immediate discount (say 10% off) because it encouraged people to spend up to the next $15 increment and they really got an exciting little reward at the end. I knew a lot of customers who would save up their certificates until they had a $100 shopping spree. The one thing I think we sort of dropped the ball on, was we didn't really use that customer information to our advantage, to do any newsletters or sale promotions. had I been in charge, I really would've used the email addresses etc... to my advantage to notify people of events and discounts. <br /><br />It's so interesting that I came across this post this week because one of my friends was just going on and on about how I need to read this book "The E Myth"... it must be great!<br /><br />Thanks for sharing all your wonderful knowledge, I look forward to reading this blog in the future.<br /><br />~Beads, Bliss, and Blessings~<br /> *Scarlett Lanson*<br />www.thebeadersmuse.comThe Beader's Musehttps://www.blogger.com/profile/08785537262369378632noreply@blogger.com